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Affiliate Marketing Plans – Step by Step Plans to Make Money on the Web. Budget Or No Budget!

Are you thinking about making some extra money online. Then affiliate marketing is the best place to start. For those of you who don’t know what affiliate marketing is, let me give you a brief introduction.

Affiliate marketeers sell other peoples products on the web and they get paid a commission for every sale they make. No contract, no requirements or budget is needed to start. All you need is a computer with an internet connection.

The most popular products amongst affiliates are info-products and software, because these products offer you the highest commissions ( up to 75% per sale).

To get started there are a couple of options to choose from:

1) If you have absolutely no money to spend on your ‘online business’, that’s fine. You can still make hundreds or thousands of dollars per month without even spending a penny. This ‘free method’ does require some more ‘elbow grease’, but it is the perfect way to get started, because you’ll learn the affiliate marketing basics. Most affiliate marketeers start out this way and a lot of them keep using free methods of promotion throughout their online career. This method is called ‘article marketing’ and it is very easy to learn. That is, if you have a ‘proven affiliate marketing plan’ to follow. Finding a good plan can be a challenge because there is so much information on the internet about affiliate marketing. Some of it is really good, a lot of it isn’t!

2) But what if you can afford to invest some money ($200 or less) in your new online business. Should you do this and why? First off, ‘investing’ money means you should get back more than you put in. If it’s the other way around, you’re just throwing money out the window. But why would you want to invest money if you can do the same for free. Well, that’s simple: to save time and make your business grow faster. You’ll get more done in less time!

You have a couple of options to chose from if you want to invest some money:

- Let’s say you have some experience in affiliate marketing and you want to speed things up: Do not invest your money in software of any kind, but in knowledge. Don’t buy fish, learn how to fish!

In my opinion the two best ways for marketeers with some experience are Pay per Click (PPC) and building an email list. When done right, these methods can generate some serious cash (hundreds of dollars every day). However, if you are going to give PPC a try without any prior experience and knowledge about it, it will probably cost you a lot more money than you put in and your budget will be gone before you have made a single sale! The same applies here: you need a proven affiliate marketing plan!

If you have $200 to spend on paid ads, but you know nothing about it, your money will be gone before you know it. But if you invest part of this money on learning PPC, then the rest of this money will generate a nice return for you!

Strategic Internet Marketing Plans – 8 Marketing Channels For Reaching the World

Strategic Internet Marketing Plans are ideal for the small business that wants to powerfully leverage the web in such a way as to maximize lead generation, revenues, brand positioning and referral marketing systems.

What are strategic internet marketing plans?

Strategic internet marketing plans are simply marketing action plans that systematically integrate and diagram your use of online resources and their extensions (such as mobile device marketing) in a way that maximizes your return on investment. Strategic internet marketing plans take into account your business and communications strategies, your budget and allocation of other resources, as well as your subsequent ability to manage projects during the execution phase.

To help you design the perfect plan that fits within the resources of your business, here are 8 types of activities and platforms you can leverage online to strategically build your business.

8 Broad Channels To Deploy Strategic Internet Marketing Plans

This section is just a broad outline of the channels that you would be wise to account for if you indeed plan to deploy a strategic internet marketing plan to build your business.

1. Email marketing system

Contrary to popular belief, email is still the killer “app” of online marketing. A robust and well designed email marketing system can help you achieve just about any strategic marketing objective you have in your business. Done the right way, you can quickly double or even triple the “asset value” of your business through email subscriber lists that consist of well segmented prospects and customers.

2. Web site Marketing

Your web site marketing strategy is the most crucial component of a strategic internet marketing plan after your email system. It allows you to have a “public home” online where information seekers can come and find the most authoritative and comprehensive information about your company, your products and services, as well as any other relevant information.

A powerful tactic that I always recommend for our small business consulting clients is to develop a powerful authority content portal no matter what else you do (or don’t do) on your website.

3. Search Engine Marketing

While search engine optimization and lead generation programs include what you do on your website, they do not stop there. Since search engines are the most powerful method for getting free internet traffic, you should heavily deploy tactics like article writing and syndication, placement in web directories, placement in review and shopping sites and any other ideas that bring you free, targeted traffic from the activity of search engines.

4. Info-Publishing and Marketing

Online information publishing and marketing allows you to get your marketing message out there in a way that is effective and lucrative. For just a little bit of extra effort and investment of resources, many small companies have developed powerful and complementary profit centers that have the added benefit of promoting their business.

5. Affiliate Marketing / Resellers and Distributors

Ever since Amazon popularized the internet version of this age-old marketing practice, affiliate marketing has been here to stay. This strategy is a great way to amplify the effect of your online information marketing.

6. Social Marketing

Social marketing and digital publicity is all the rage today. By strategically developing content that pre-sells (or sells) your products and services, you can join the conversation and build value for your company. Social marketing covers such tactics as Business Blogging, Podcasting, Social Networking, Social Content sharing, Social Network Application Development and online brand/reputation management among many others.

7. Online Advertising and Media Purchasing

There are almost as many niche advertising platforms online as there are websites. From contextual advertising networks, to Pay-per-click, to advertising on Facebook and YouTube, and even to targeted advertising in relevant ezines, you can get your message out by purchasing advertising directly to every imaginable segment of your customer marketplace.

8. Mobile Marketing

In the future, your computer will be completely swallowed by the internet. Quite possibly, so will your house, your car, and many other “venues” in your life. The mobile devices are the forerunners of this powerful trend. The sooner you integrate your strategic internet marketing plan to account for the huge increase in mobile device usage, the better it will be for your business.

Conclusion

By thinking of your online marketing or digital marketing action plan in this way, you can comprehensively cover the internet space, keeping track of new developments and making sure you are well positioned to implement new business designs that will determine the competitive landscape of your industry niche.

4 Reasons Why an Internet Marketing Plan Can Help Any Business

For those who wonder whether or not their business is a “fit” for Internet marketing or whether they think their marketing dollars would be better put to use elsewhere, I encourage them to take a serious look at aspects of Internet marketing. For active businesses that are not currently incorporating a significant portion of their efforts to generate new customers online with a comprehensive Internet marketing plan, they are missing out on something that could take their business to a whole new level.

For new businesses, an Internet Marketing plan can be just as helpful, if not more so. Let’s go into each of the following four major reasons in a little more detail:

  1. Access to target market
  2. Speed
  3. Low cost
  4. Measurable results

Access to Target Market

Many business owners think that their customers aren’t searching the Internet for their type of product or service. Well I’ve got good news for them…there are. Lots of them. And for all types of products and services imaginable.

Is anybody searching for the term ukulele (since I have a ukulele store, of course)?

Yep, 24,700 per day (Google only)!

How about cat sitting? Does that seem like something that nobody is looking for? Well, they are…

4,500 per day (Google only)!

Small businesses have access to their target market through the Internet. Either at a national level or local if that is more applicable. It is sure a lot easier to sell to people that are actively looking for your stuff than to try to convince somebody that they should want your stuff, don’t you think?

Speed

The Internet allows us to receive instant feedback from around the world on our ideas. That fact is still absolutely amazing to me. Post a comment on a blog site, post a topical video or article, or create a pay-per-click advertisement for a search engine and see how others view this in minutes! Now let’s think about how a product might be typically marketed:

  • Define audience and offer
  • Write copy
  • Purchase advertising space or produce direct mailing
  • Wait weeks for any meaningful results

…and what if the results aren’t good? Much time and money has likely been spent producing this marketing campaign, but many things could have been wrong with it. Wrong audience, wrong copy, wrong offer…

For small businesses, this failed attempt at a marketing campaign (that we likely had high hopes for) has left us maybe even a bit sour on marketing in general for our business.

On the other hand, with Internet marketing, we can accomplish the following in a single day:

  • Find the people that are searching for our exact product or service
  • Place an ad directed to those people only
  • Get feedback on the effectiveness of that ad

Different versions of the ad can be running at the same time and provide critical info about what works and what doesn’t.

Low Cost

The thought of low cost might surprise business owners that have put money into Internet marketing and seen that money disappear more quickly than if they were to feed it into a shredder. This has happened to a great many of us.

But, the cost of designing and hosting websites is lower than ever. Or at least it should be if you utilize the tools at our disposal today. The problem is how to get actual traffic to the site. Most business owners are familiar with the paid type of traffic, using a mechanism like Google Adwords. The squandering of marketing dollars with Google AdWords is a common occurrence. If not done properly it can be a very costly lesson. This is not to say that AdWords can not be an outstanding tool for businesses, but it needs to be done very carefully and many have failed in getting an actual profit from their efforts with Adwords.

But get this…there is an even more effective way to get those Google searchers to your site. A phenomenon has occurred in search.

I’ll provide some background first…People searching the Internet are far less frequently clicking on the paid sponsored advertising. Do you know that the top search result that is not paid for (otherwise known as organic) gets 35-40% of the clicks?!

This is compared to typically only 0.2-1% for the top paid result.

These organic results can send a huge number of people searching for your product or service to your site- for free! A properly planned and executed search engine optimization (SEO) plan can get small businesses that traffic at a very low overall cost (the cost equates to the effort required to execute SEO plan).

Measurable Results

How does a business really know the return on its marketing dollars? If a business often chalks its results up to “branding”, it likely means pitiful actual results.

Actual results meaning: active leads; customers; and revenue.

Although there are plenty of ways to blow your marketing dollars on the Internet with branding activities, small businesses will avoid these like the plague. Instead, they should focus on measureable activities. We can see each and every time somebody clicks on a link that brings them to our website, and then get the statistics on how many of those visitors took us up on our offer (whatever our most desired result for them is). The information available from Internet marketing is pure gold and these measured results show us where to focus our attention in future marketing campaigns and what needs to be changed and tested.

If a business incorporates a results-oriented Internet marketing plan into their next business plan, the results might just be amazing.